I led a small team of LGBTQ colleagues and allied creatives to bring their idea to life in the form of a style guide and microsite where we intentionally used the Pride font, honoring Gilbert Baker, the original creator of the iconic rainbow flag. Our efforts garnered 4.7MM impressions, but the most important result: responses from nearly all of our clients thanking us for this resource, some of them immediately putting it to use and sharing it widely. We also got great coverage for the agency with articles in The Drum, Shoot, MediaPost, and an interview with AdForum.

ECD: Mike Hayward
My role: ACD
Sr Writer: Caroline Henry
Sr. Experience Designer: Andrew Clementi
Designer: Sarah Nako