We got to make some commercials with NFL legend and all-around-nice-guy, Michael Strahan. Yep, he’s very tall.
This campaign was a P&G behemoth. It also included OOH, social posts, digital activations, e-commerce, PR partnerships, in-store placements, print, etc – you name it, we made it.
We created a Brand Guideline for campaign consistency. Here are a few pages.
Creative Director: Dennis Greeley
Art Director: Nicole Koestel
Copywriters: Fernando Barcelona