2014-2016: Metamucil

META APPETITE CONTROL
Food is really delicious. And tempting. And OMG is that Nutella? Yeah... that's why there's Meta Appetite Control. 

THE ASK
Create a visual demo on how Meta Appetite Control helps you control food temptations and mindless snacking.

META WELLNESS LAUNCH
THE ASK
P&G asked us to create a campaign from scratch that included a celebrity spokesperson, an 80-year-old fiber supplement and two new products.  The real challenge was doing it all without ever saying poop.

IDEA
The Meta Effect served as our overall campaign. It provided us a way to talk about all the benefits and give all the products the same tag line.

TELEVISION
We got to make some commercials with NFL legend and all-around-nice-guy, Michael Strahan. Yep, he’s very tall.

EVERYTHING ELSE
This campaign was a P&G behemoth. It also included OOH, social posts, digital activations, e-commerce, PR partnerships, in-store placements, print, etc – you name it, we made it.