My photographer friend, Tim Bailey, approached me to see if I would help pitch his client, Mustachifier (mustache pacifiers) to Anchorman2 for a simple, co-branded, grass roots Movember campaign. Um, duh. Ideally this would support Movember and create extra buzz for their December 2013 premiere. Our approach was simple, we created simple Ron Burgundy-like images and paired it with Movember/Burgundy-esque messaging for our social media campaign. I mean with solid mustache's like that working together, what CAN'T we accomplish!
Mustache (baby pacifier) to mustache (real man hair), it's never too early to start thinking about and supporting prostate health.
Develop a highly-topical campaign to create buzz for the ever-popular Movember campaign thru a new lens. By actually starting the conversation from birth, we now create awareness, support and donate to both baby daddies and the future prostrate health of this new generation of potentially-excellent facial hair growers.
Crest & Oral-B brands
In the budding years of discovering what exactly brand roles were in social media, I was the sole art director of the social pages Crest, Crest 3D White + Oral-B. Building out 60+ posts a month, attending bi-weekly meetings, and keeping up with relevant and engaging things to talk about was no simple task.
However my favorite task was to come up with an overall visual language that would work across all of Oral Care social pages, yet be customizable to each individual brand.Through the combination of colors/patterns, a more mindful selection of photography, and an iconic shape, we created a modern, bright and engaging way to talk about the potentially boring topic of oral health. And hey! in the first month it launched, we increased our social engagement by over 400%.
Here are some selected posts to give you a taste of the visual identity.
Before Metamucil transitioned under the bigger brand of Meta Wellness in 2014, they asked us for some unique social posts that "show how drinking Metamucil feels." With a skeleton budget for these quirky branded videos, I was able to work very closely with the prop master, wardrobe and production company to scrounge around the city and pull off this polished, simple, DIY look for 4 videos in 2 days. Also, I didn't hate working with Blue Man Group percussionists.