Sue Bird and Breanna Stewart want to normalize egg freezing so that career-focused women and athletes alike are more aware of their options. They also wanted to utilize this opportunity as a way to bring more equity in sports when it comes to family planning and care. Our partnership happened at a great time and helped turn up the heat for the WNBA to provide their athletes more financial and family planning equity. In January 2020, the WNBA came to an 8 year agreement that includes a 53% pay increase, maternity leave with full salaries, and $60,000 for adoption, surrogacy, egg-freezing, and other fertility treatments.

Their stories have been covered by Washington Post, USA today, PEOPLE, Yahoo, Jezebel, The Seattle Times, and many others.

Sue Bird Episodes

Breanna Stewart Episodes

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Planning and production: Wasserman
My role: Co-interviewer, Content Strategy Planning, Art Director
Writer & Content Planning: Caroline Henry